If you follow this blog or know anything about me, you probably know I’m a lady with many jobs. I’m an Actress, Host, Stylist and former MTV Producer to name a few. You can learn all about my gigs here if you like…but that’s not really what this post is all about. Its about my styling baby: aerie.
I got into styling because of my dear friend Matthew Ellenberger, Director of Concept & Design at American Eagle Outfitters (aerie is the underwear/loungewear line within AE). About 3 years ago, he asked me if I would assist him on an LA based campaign shoot…I did and LOVED IT! I’ve been fortunate enough to work on almost every aerie campaign shoot since! (With the exception of a few, that have conflicted with acting or hosting work…feast or famine, ya know?!) In that time I went from wardrobe assistant, to wardrobe associate to my current position as aerie’s own stylist! YAY! But lots more has changed then just my job title…aerie itself has undergone a HUGE transformation.
Let’s put it this way…3 years ago when shooting our Holiday campaign, we had our lovely female models fully clothed in PJs (with hats & socks too), baking cookies, wrapping presents and lounging with Beagle puppies! Cut to the edgier, sexier campaigns of the past couple of years and our ladies look HOT HOT HOT and are wearing less, less, less! Hooray!
Our aerie girl is all grown up and I’m a very proud mama.
Below are pics from last 3 seasons, check them out, then get to your nearest aerie (usually located within an American Eagle) and pick up something cute! This Summer try a pretty neon bra peeking under a loose fit white tank!
All photos by Gemma Booth





